The Advertising-Based Video on Demand (AVOD) market is expected to reach an estimated value of approximately USD 49.6 billion in 2026, with steady growth projected to reach USD 72–73 billion by 2031, representing a CAGR of around 8%.

Roku is testing a redesign of its home screen, a clear signal of how television distribution platforms are evolving toward models increasingly focused on personalization and content discovery.The test, currently limited to a portion of users, introduces an interface designed to reduce friction in accessing apps and improve content navigation.

Disney+ is preparing for a paradigm shift by announcing a project aimed at integrating user-generated content (UGC) through the use of artificial intelligence (AI) within its platform. The news, reported by Il Cineocchio and Cinetoday, indicates that Disney CEO Bob Iger has confirmed the company’s intention to explore new forms of interaction and content personalization for subscribers.

Streaming software has become one of the most dynamic and strategic areas of the digital ecosystem. From entertainment consumption to online education, live events, and corporate services, the demand for reliable, scalable, and customizable streaming solutions continues to grow. According to industry analysts, the ability to build platforms capable of supporting high volumes of simultaneous users while ensuring a high-quality experience is now a critical success factor.

In the era of digital video transformation, OTT (Over-The-Top) platforms have become a core distribution strategy for media companies, broadcasters, enterprises, and content creators. Simply put, an OTT service allows content to be delivered directly over the Internet, without relying on traditional infrastructures such as cable or satellite TV — fundamentally reshaping how video is consumed and monetized.

Brazil’s OTT (over-the-top) streaming market is rapidly emerging as one of the most dynamic in Latin America, offering significant growth potential — but also unique challenges for media companies and service providers

The Lombardy Region has officially launched Lombardia Notizie TV, a new digital streaming television channel aimed at covering daily life, events, and initiatives across the region.

Context: Not All Smart TVs Use Google/AndroidWhen people think of “Smart TV,” they often imagine a television with Android — maybe Android TV or Google TV — allowing app installation, Play Store access, and a “smartphone-like” experience on a big screen.

Official LaunchStarting January 13, 2026, Warner Bros. Discovery officially arrives in Italy with its streaming platform HBO Max.This means that TV series, films, and content previously accessible only through distribution agreements for example on pay-TV or other platforms — will now be available directly on HBO Max.

The shocking turning point: the dealIn the first week of December 2025, Netflix and Warner Bros. Discovery announced a historic agreement: Netflix will acquire WBD’s film and television studios, along with streaming platforms such as HBO Max and the associated catalog. The total value of the operation is estimated at approximately $82.7 billion.

The battle to control Warner Bros Discovery’s (WBD) assets has reopened with a bold move: Paramount has submitted a hostile all-cash offer of $30 per share, bringing the total value of the proposal to $108.4 billion.

With the arrival of NextGen TV (the ATSC 3.0 standard), now available to about 76% of U.S. households with compatible televisions, traditional broadcasters have the ability to launch what are known as “virtual channels.”