Live streaming can be customized to fit your brand’s needs and goals. Here are some popular use cases to inspire your strategy-

Streaming platforms are becoming increasingly popular and offer users a wide range of video content. However, this does not seem to be enough given the vast amount of content available to users.

When we think of OTT (Over-the-Top) platforms, our minds immediately go to “entertainment content” like movies and series. However, it’s important to note that streaming sites are not limited to producers or distributors from the film industry or various sports.

Roku is ushering in its "Roku 2.0" phase—a strategic evolution focused less on user growth and more on monetization and increased engagement. With over 90 million active accounts and a staggering 125 billion streaming hours recorded in 2024, the company is capitalizing on its large user base to build more solid and sustainable financial growth.