Revolutionizing Video Compliance in the OTT

In today’s hyper-connected world, OTT platforms and broadcasters face more than just streaming challenges—they must ensure that every piece of content meets global compliance standards. Even a single violation can lead to fines, content bans, reputational damage, and loss of audience trust. Yet, many media companies still rely on manual review teams, a process that is slow, costly, and prone to errors.

Compliance involves much more than censorship. It includes: age ratings, regional censorship rules, handling sensitive visuals, managing audio and subtitles, and protecting minors. For large platforms like Netflix, Hulu, or Amazon, reviewing hundreds of hours of content weekly can create delays, increase costs, and elevate human error risks.

How AI is Transforming Compliance

AI shifts compliance upstream in the production pipeline, detecting issues automatically and suggesting fixes before human intervention—or fully automating the process.

Computer Vision (CV): Flags sensitive frames, logos, gestures, props, and crowd shots.

Audio Analysis (NLP): Detects profanity, hate speech, and restricted terms—even in live environments.

Policy Engine: Applies rules by region, platform, audience, or event type.

Automated Remediation: Blur, mask, mute, overlay, or replace content with timecoded precision.

Regional Adaptation: Ensures content meets local rules for global distribution.

Introducing TrueComply

TrueComply is Muvi’s AI-powered compliance manager, designed for high-volume, global media operations. It combines speed, accuracy, and scale, replacing labor-intensive manual review.

Key Features:

Context-Aware Scene Analysis: Identifies nudity, violence, substance abuse, and sensitive themes, distinguishing between artistic expression and policy violations.

Multi-Lingual Audio & Text Moderation: Checks audio, on-screen text, and subtitles across languages for non-compliant content.

Region-Specific Compliance Profiles: Tailors rules for specific countries or regions.

Time-Stamped Reporting: Provides precise reports showing exactly when potential violations occur.

High-Impact Use Cases

Live Sports: Detects and blurs offensive visuals or gestures in real-time, ensuring regulatory compliance during live broadcasts.

Global OTT Distribution: Automatically applies regional compliance rules to shows and movies, reducing delays in international launches.

FAST Channels & AVOD: Ensures brand-safe inventory for ad-supported platforms.

News & User-Generated Content: Auto-redacts graphic or offensive content before broadcast.

Child-Safe Streaming: Ensures age-appropriate content by scanning video, audio, and subtitles.

Conclusion:
TrueComply automates up to 95% of initial compliance review, reducing manual effort, cutting operational costs, and accelerating time-to-market. It’s not just a time-saver—it’s the future of compliant video streaming.