Consigli, trucchi e impostazioni Roku da conoscere nel 2026

27 March 2026

Nel panorama dello streaming domestico, Roku continua a essere una delle piattaforme più diffuse per semplicità, prezzo e ampia compatibilità con i servizi. Dal documento che hai fornito emerge una guida pratica con suggerimenti utili sia per chi inizia sia per chi usa Roku da anni. Ecco un articolo riassuntivo, riorganizzato in modo più chiaro e giornalistico.
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What It Means to Activate an AVOD Strategy

20 February 2026

The Advertising-Based Video on Demand (AVOD) market is expected to reach an estimated value of approximately USD 49.6 billion in 2026, with steady growth projected to reach USD 72–73 billion by 2031, representing a CAGR of around 8%.
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Roku tests a new home screen in 2026: personalization and discovery at the center of the experience

20 February 2026

Roku is testing a redesign of its home screen, a clear signal of how television distribution platforms are evolving toward models increasingly focused on personalization and content discovery.The test, currently limited to a portion of users, introduces an interface designed to reduce friction in accessing apps and improve content navigation.
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Ads con QR code dinamico: Aumentare la penetrazione pubblicitaria sulle Smart TV

19 February 2026

Negli ultimi dieci anni il panorama dei media digitali ha subito una trasformazione radicale. La televisione tradizionale, un tempo basata su palinsesti rigidi e modelli pubblicitari lineari, ha lasciato progressivamente spazio a un ecosistema dominato da piattaforme OTT (Over-The-Top), FAST Channel (Free Ad-Supported Streaming TV), Connected TV (CTV) e Smart TV.
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Streaming Software Development: Trends and Opportunities in 2026

30 January 2026

Streaming software has become one of the most dynamic and strategic areas of the digital ecosystem. From entertainment consumption to online education, live events, and corporate services, the demand for reliable, scalable, and customizable streaming solutions continues to grow. According to industry analysts, the ability to build platforms capable of supporting high volumes of simultaneous users while ensuring a high-quality experience is now a critical success factor.
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OTT Platforms: How They Work, Why They Matter, and How to Leverage Them in 2026

30 January 2026

In the era of digital video transformation, OTT (Over-The-Top) platforms have become a core distribution strategy for media companies, broadcasters, enterprises, and content creators. Simply put, an OTT service allows content to be delivered directly over the Internet, without relying on traditional infrastructures such as cable or satellite TV — fundamentally reshaping how video is consumed and monetized.
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The Challenges and Opportunities of OTT in Brazil

22 January 2026

Brazil’s OTT (over-the-top) streaming market is rapidly emerging as one of the most dynamic in Latin America, offering significant growth potential — but also unique challenges for media companies and service providers
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Smart TVs, Android TV, Fire TV & Co. — Why Multiple Formats Are Needed Today

10 December 2025

Context: Not All Smart TVs Use Google/AndroidWhen people think of “Smart TV,” they often imagine a television with Android — maybe Android TV or Google TV — allowing app installation, Play Store access, and a “smartphone-like” experience on a big screen.
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Brazil accelerates on FAST: a booming market and a major opportunity for white-label solutions

17 November 2025

At this growth rate, Brazil is positioning itself as the third-largest FAST market in the world, right after the United States and the United Kingdom.A result that clearly reflects the country’s evolution and its openness to new video distribution models, supported by an increasingly mature digital ecosystem.
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Training 4.0: How Companies Are Embracing Digitalization

28 October 2025

Corporate Learning in the Digital Era: From Traditional Training to Continuous Online Learning
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