Published on 25/11/2025

Brazil accelerates on FAST: a booming market and a major opportunity for white-label solutions

Roku enters Brazil: a catalyst for FAST ecosystem growth

In 2025, Roku launched its Live TV Guide in Brazil, introducing an initial offering of around 30 FAST channels.
This move is significant for two reasons:

A device-first aggregator simplifies content discovery
The integrated guide provides users with an immediate access point to FAST channels, increasing visibility and improving navigation.

The growth of CTV expands potential reach
The rapid increase of connected devices in Brazilian households makes CTV the ideal channel for consolidating viewing habits similar to linear TV, but with lower operational costs.

The result? A local ecosystem showing tangible signs of maturity, both on the consumer side and on the broadcaster/OTT side.

The decisive role of regional ISPs: a unique commercial channel

One of the most distinctive aspects of the Brazilian market is the presence of a very strong commercial channel: regional ISPs.
One figure speaks for itself:
Watch Brasil surpassed 1,600 ISP partners in 2024, demonstrating that bundling connectivity and video content is an extremely effective model.

For local operators, including a streaming offer in the Internet package allows them to:

increase ARPU,
reduce churn,
differentiate their offer in highly competitive markets,
create added value without excessive investments in premium content.

In this scenario, a white-label FAST/AVOD solution represents a strategic opportunity: it enables ISPs to launch local services quickly, with controlled content costs and a distinctive market positioning.

I target

Target primario: ISP regionali e Telco

Queste realtà cercano:

aumento dell’ARPU attraverso servizi aggiuntivi,
riduzione del tasso di abbandono tramite pacchetti combinati (Internet + TV/streaming),

prodotti facilmente integrabili e con time-to-market rapido.

Le soluzioni white-label permettono loro di proporre un servizio streaming locale, controllare branding e relazione utente, offrire contenuti senza sostenere costi elevati di licensing.

Target secondario: broadcaster regionali e publisher

Per broadcaster locali, gruppi media e creator con librerie di contenuti, il FAST rappresenta un modo sostenibile per monetizzare cataloghi esistenti, l’opportunità di raggiungere nuovi segmenti con una user experience TV-like, una distribuzione efficiente sui grandi schermi grazie alla crescita della CTV.

The purchase or adoption of a FAST/AVOD platform in Brazil generally follows a clear path

The purchase or adoption of a FAST/AVOD platform in Brazil generally follows a clear path:

Commercial meeting
Presentation of Omdia data, international benchmarks, and local success cases.

Practical demonstration (Demo)
Testing on Roku or Android TV devices with:

real advertising integrations (pre-roll, mid-roll, overlay),
billing simulations,
white-label customizations.

Gradual rollout
Activation across clusters of regional ISPs and expansion of the content lineup with live and on-demand assets.

Conclusion: Brazil is ready for a new phase of FAST

The combination of rapid market growth, the decisive role of regional ISPs, and the entry of device-first players like Roku creates a unique window of opportunity for companies offering white-label FAST/AVOD solutions—especially platforms capable of:

launching channels quickly,
integrating advertising and billing,
distributing on CTV with a “traditional TV” experience,
supporting broadcasters and ISPs in ARPU and retention goals.

Brazil is not just a growing market: it is a strategic market for the global future of FAST.