Roku has launched "Howdy", a brand-new ad-free streaming

Roku has launched "Howdy", a brand-new ad-free streaming service for the incredibly low price of $2.99 per month, less than the cost of a coffee.

A Vast and Growing Catalog

Howdy offers nearly 10,000 hours of on-demand content, with licensed titles from Lionsgate, Warner Bros. Discovery, FilmRise, and even Roku Originals.

The library includes well-known films such as Mad Max: Fury Road and The Blind Side, series like Weeds and Kids in the Hall, as well as romantic comedies, medical dramas, and '90s classics.

Complementary, Not Competitive

According to Roku CEO Anthony Wood, Howdy is designed to complement, not compete with premium streaming services. It is ideal for viewers looking for simple, affordable, ad-free entertainment.

Availability and Access

For now, Howdy is only available within the Roku ecosystem: Roku devices, compatible smart TVs, and the Roku mobile app. Support for other platforms will come in the near future.

Simple Pricing, No Strings Attached

Howdy offers transparent pricing: no hidden fees, no long-term contracts, no special trial periods—just a flat monthly fee, cancelable at any time.

Why Roku is Betting on Howdy

With streaming costs rising, Roku aims to capture a niche audience: those who want affordable, ad-free entertainment without complicated bundles or high costs.

With over 125 million daily active users, Roku already has the reach to make Howdy a strong addition to its ecosystem.

Key Facts

Conclusion

With Howdy, Roku is offering affordability, simplicity, and convenience in the crowded streaming market. It’s a smart move for cost-conscious viewers who want an ad-free experience without breaking the bank.