Roku launches Tv in Canada

Roku, a U.S. company specializing in streaming technology (NASDAQ: ROKU), has officially launched its first Roku-made televisions for the Canadian market. These new models are available exclusively through Best Buy Canada.

📺 Range and Features
The lineup includes QLED 4K models in 50″, 55″, 65″, and 75″ sizes, along with more compact 32″ and 40″ versions in both 4K and HD. The 4K QLED TVs start at USD 419.99, and are available online via BestBuy.ca immediately, with in-store rollout at Best Buy Canada scheduled for July 22. The smaller 32″ and 40″ models will be released in the autumn, priced from USD 199.99 Roku+4Investing.com+4Roku+4.

These TVs feature Roku Smart Picture, which automatically adapts visual settings to the content being viewed. Additional features include Bluetooth headphone support, live TV pause functionality, and an integrated remote-finder. Users also get access to streaming apps, The Roku Channel, and over 200 live TV channels Wikipedia+3Investing.com+3Wifi Hifi Magazine+3.

🎯 Strategic Significance & Market
According to Marcin Lempka, Roku’s Country Manager, this move marks an important expansion of Roku’s hardware presence in Canada. Thomas Funk, Television Category Director at Best Buy Canada, stated the partnership aligns with their goal to offer premium tech experiences to Canadian consumers Investing.com.

Roku claims to be the #1 streaming TV platform in Canada by hours watched, based on data from Hypothesis Group as of December 2024 Roku+11Investing.com+11Yahoo Finanza+11.

📊 Financial Context & Outlook
Roku posted a 17.3% year-over-year revenue growth over the past 12 months, with a market capitalization of approximately USD 13 billion Investing.com. The company is also strengthening its advertising business through partnerships with Amazon (DSP) and Yahoo, aiming for operating profitability by the end of 2025 Investing.com.

✅ Why it matters

Direct entry into TV hardware: Roku now manufactures TVs under its own brand instead of just licensing its OS.

Exclusive retail partner: Best Buy Canada ensures focused visibility and distribution.

Competitive pricing: Entry-level 4K models starting at USD 419.99 make the brand more accessible.