61% figure points to a significant trend in the European film market

According to a recent study published by Box Office Biz, over 61% of European films released in cinemas are subsequently made available on television or video-on-demand (VOD) platforms.

This figure highlights a growing convergence between traditional cinema and digital channels, underlining the importance of multi-channel distribution strategies to maximize the visibility and profitability of European productions.

The report analyzes the distribution dynamics of European films, showing that most cinematic works find a second life through television broadcasts or availability on VOD platforms. This trend reflects a shift in audience consumption habits, increasingly oriented toward on-demand and digital content.

Furthermore, the study emphasizes the importance of strategic planning in film distribution, suggesting that a coordinated presence in theaters, on television, and on digital platforms can significantly expand audience reach and boost overall revenues. This integrated approach could be key to the success of European productions in today’s cinematic landscape.

In conclusion, the 61% figure points to a significant trend in the European film market, indicating that combining traditional and digital distribution has become an essential component for the success and sustainability of cinematic productions.